Our Mission
Deliver peace of mind by working alongside our clients to develop innovative products that exceed quality standards and improve the lives of animals.
Vets Plus is dedicated to developing and manufacturing nutraceutical products that contribute to the well-being of animals. We are an experienced CDMO with broad production capabilities, strongly focused on quality processes and regulatory compliance.
Our Company
Your vision,
our formulations,
trusted results.
Vets Plus is solely dedicated to developing and manufacturing nutraceutical products that contribute to the well-being of animals. An experienced CDMO with broad production capabilities strongly focused on quality processes and regulatory compliance.
Our team of experts work closely with our customers every step of the way to assure confidence that their custom products meet expectations of quality and safety.
We go beyond. Our team of CDMO experts will guide and consult to facilitate the product development process through commercialization. Plus our R&D DVMs review formulations, offer improvements and suggest innovative technologies that can enhance the intended purpose of the functional supplement.
Vets Plus prides itself on its high-quality standards. We’re known to “make nutraceuticals the pharmaceutical way”. That is the peace of mind we promise to our customers, whether a startup or an established multi-national.
Our History
Vets Plus, Inc. founded by Raj Lall
Vets Plus launched its first product, probiotic gel
1990
Expansion into companion animal products
1996
StableChew™ soft chew technology introduced
1998
Introduction of Probios™ probiotic product with Chr. Hanson partnership
2002
First animal health company certified as Safe Quality Food (SQF) Level 3
2014
Injection Molding
2017
Merrick's acquired
Noble Pharma, LLC receives first FDA Suitability Petition approval
2018
Noble Pharma, LLC first pharmaceutical production
2020
Strategic investment by DW Healthcare Partners
2021
VPI 35-Year Anniversary
2025
Our Team of
Experts
Our technical team is comprised of experts in: Pharmacology, Microbiology, Biochemistry, Immunology, Mycology, Cell Biology, Nutrition and Veterinary Medicine. Further, experienced Project Management and customer support ensure successful product launches with continued care. The Vets Plus Account management team has extensive experience in the animal health and pet markets. They understand your needs and can effectively liaise with our support teams to represent your specific requirements.
Leadership Team








Our Company Values
Driven by a Shared Purpose
At our core, we are driven by a shared purpose to be the leader in quality, innovative, science-based health solutions that enhance the well-being of animals. Our commitment to excellence goes beyond our products—it’s embedded in our culture, where collaboration, innovation, and passion fuel everything we do.
We deliver peace of mind to our clients by working side by side to create groundbreaking solutions that exceed quality standards and truly improve the lives of animals. But our impact isn’t just external; we invest in our people, empowering them with opportunities for growth, continuous learning, and a workplace that values every voice.
Stay Hungry
Harness our passion to improve and seek growth in ourselves, our colleagues, and our business.
Respect the Pack
Every Woof Counts
Responsibility
Our Commitment to Community, Sustainability, and Quality Ethics
At Vets Plus, we have a responsibility to care for our community, our planet, and our people. Read more about our commitment to quality practices.


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Vets Plus Inc. Adds Two New National Account Directors
Vets Plus Inc. adds two new national account directorsDavey Stone and Mary Jane Bone bring decades of experience to the company. Vets Plus Inc. is